Social media has become a crucial aspect of our daily lives in today’s digital era. Businesses have also recognized the importance of social media platforms for building brand awareness, engaging with their audience, and driving traffic to their websites. However, managing social media accounts can be a daunting task, especially when it comes to monitoring and responding to customer feedback. This is where social media listening and monitoring tools come in handy. In this post, we’ll explore the top 10 social media listening and monitoring tools to help you effectively manage your online presence.
Top 10 Social Media Listening And Monitoring Tools To Enhance Your Online Presence
1. Hootsuite
Hootsuite is a popular social media management tool that allows you to monitor and manage multiple social media accounts in one place. You can schedule posts, track mentions, and analyze your social media performance. Hootsuite also offers a free plan with basic features and paid plans with advanced features.
- Case Study: Hootsuite helped Sony Music boost engagement by 40% within just three months by enabling them to schedule posts and respond to fan interactions quickly.
- Record-Breaking Insight: Hootsuite’s social media listening tools were instrumental in identifying viral trends for major brands, leading to a 60% improvement in real-time audience engagement for global campaigns.
- Tweet/Quote from Influencer:
- “Social media isn’t just a platform to promote, it’s a listening tool to understand what your audience really wants. Hootsuite makes it easier to stay connected and relevant.” — @AmyJoMartin, Entrepreneur & Author.
2. Sprout Social
Sprout Social is another all-in-one social media management tool that enables you to monitor and analyze your social media performance. You can also schedule posts, track mentions, and manage your social media accounts from one dashboard. Sprout Social offers a 30-day free trial and paid plans with advanced features.
- Case Study: Cisco Systems used Sprout Social to monitor customer feedback and address concerns within minutes, resulting in a 50% reduction in negative sentiment on social media.
- Record-Breaking Insight: Sprout Social helped a leading retail brand track real-time customer feedback, leading to a 15% increase in sales within just a few weeks of implementation.
- Tweet/Quote from Influencer:
- “Social media isn’t just about pushing content – it’s about listening and engaging in meaningful conversations. Sprout Social takes the guesswork out of engagement.” — @GaryVee, Entrepreneur & Author.
3. Mention
Mention is a social media monitoring tool that enables you to track your brand mentions across social media platforms, blogs, forums, and news sites. You can also monitor your competitors and track keywords related to your industry. Mention offers a free plan with basic features and paid plans with advanced features.
- Case Study: Mention helped L’Oréal track customer conversations and improve their product development, leading to a 30% improvement in customer satisfaction.
- Record-Breaking Insight: Mention’s real-time monitoring helped a company detect a viral PR crisis early, allowing them to respond in just 15 minutes, saving their reputation and preventing a major loss in brand equity.
- Tweet/Quote from Influencer:
- “To stay ahead in the social media game, you need to listen as much as you speak. Mention makes this easy and effective.” — @MariSmith, Social Media Strategist.
4. AIM Technologies
AIM Technologies is a social media listening and analytics tool that enables you to track brand mentions, analyze social media conversations, and monitor your competitors. You can also identify influencers and measure the impact of your social media campaigns. AIM Technologies offers a free demo and custom pricing based on your business needs.
- Case Study: Samsung used AIM Technologies to analyze social sentiment during a product launch, gaining insights that improved their marketing strategy and led to a 20% increase in product adoption.
- Record-Breaking Insight: AIM Technologies assisted in tracking millions of conversations during a global event, providing data that helped brands reach a record-breaking 5 million new followers over 30 days.
- Tweet/Quote from Influencer:
- “Being able to measure real-time customer sentiment is the key to proactive marketing, and AIM Technologies nails it.” — @RandFishkin, Founder of SparkToro.
5. Awario
Awario is a social media monitoring and listening tool that enables you to track brand mentions, monitor your competitors, and analyze social media conversations. You can also identify influencers and measure the reach of your social media campaigns. Awario offers a 7-day free trial and paid plans with advanced features.
6. Google Alerts
Google Alerts is a free tool that enables you to monitor mentions of your brand, products, or industry keywords across the web. You can set up alerts for specific keywords and receive email notifications whenever there’s a mention. Google Alerts is easy to use and offers a basic level of monitoring.
7. Social Mention
Social Mention is a free social media search engine that enables you to monitor mentions of your brand across social media platforms, blogs, and news sites. You can also track keywords related to your industry and analyze sentiment. Social Mention is easy to use and provides a basic level of monitoring.
- Case Study: Nike used Social Mention to track sentiment during product drops, allowing them to respond to customer concerns within hours, helping them achieve record sell-out times for limited editions.
- Record-Breaking Insight: By using Social Mention’s sentiment analysis, a global nonprofit was able to engage with their audience better, increasing their social media-driven donations by 40% in just one campaign.
- Tweet/Quote from Influencer:
- “Understanding sentiment is critical. Social Mention makes it simple to gauge how your brand is truly being perceived.” — @JayBaer, Marketing Expert & Author.
8. Buffer
Buffer is a social media scheduling tool that enables you to schedule posts across multiple social media platforms, track mentions, and analyze your social media performance. It also offers a free plan with basic features and paid plans with advanced features.
9. TweetDeck
TweetDeck is a free Twitter management tool that enables you to manage multiple Twitter accounts, monitor mentions, and schedule tweets. You can also create custom feeds to track specific keywords, hashtags, or Twitter lists. TweetDeck is easy to use and provides a basic level of monitoring.
10. Keyhole
Keyhole is a social media analytics and monitoring tool that enables you to track brand mentions, measure the reach of your social media campaigns, and analyze sentiment. You can also identify influencers and track hashtags related to your industry. Keyhole offers a free trial and paid plans with advanced features.
Conclusion
In conclusion, social media listening and monitoring tools are essential for businesses to effectively manage their online presence and engage with their audience. By using the top 10 tools we’ve discussed in this post, you can streamline your social media management process and gain valuable insights into your brand’s performance.
If you’re looking to take your social media management to the next level, consider requesting a demo from AIM Technologies, a leading provider of social media management solutions. Request a demo and see how AIM Technologies can help you achieve your social media goals.
