Top social media analytics tools provide detailed information about the social media performance of the business. This information helps in improving the business and reaching the business goals. Many tools in the market provide different features. These tools differ in their framework, the type of data they provide, and their format. You have to understand how they work the difference to choose the right tool for you.
The Top Social Media Analytics Tools
There are several tools in the market, but here are some of the most popular ones.
- AIM Insights
AIM Insights is one of the best social media analytics tools now. It provides many advanced features that different industries require. With its unique Arabic sentiment analysis that understands the different Arabic dialects, and analyses the data of it.
- Google Analytics
Google Analytics is the most popular free social media analytical tool. It tracks various social media platforms and analyzes them all, providing reports about the account’s performance.
- Hootsuite Analytics
Hootsuite Analytics is known for its ability to manage social media performance, with the option to schedule and plan the content. In addition to, providing real-time data to give updated information all the time.
- Brandwatch
Brandwatch allows businesses to track the conversation about their brand name, and any mention of it. Also, it does a competitor analysis to track your position between competitors.
- Mention
Mention is designed to track the brand name mentions, and its reputation in real time. This helps analyze the product and also the competitors.
- BrandMentions
BrandMentions tracks the business mentions across different platforms at the same time. It analyses the audience’s opinion about the brand, and also the competitors.
Key Features in Top Social Media Analytics Tools
Each tool has different key features than the other analytics tools, but there are some common features between all of them. The importance of the features differs from one business to another, based on its needs from the social monitoring process. But what distinguishes each tool is how the features are unique and easy to use by the business.
- Intent analyses: This feature provides an understanding of the motivations of the target audience by analyzing the content.
- Net sentiment score: It tells how the target audiences are satisfied with the content, and enjoying it.
- Engagement breakdown: This measures how your content is engaging for your audience, and what is the type of their engagement.
The Free & Paid Social Media Analytics Tools
There are two types of tools based on their subscription, the free tools and the paid ones. Each type has its pros and cons, and choosing between them depends on many aspects. The free tool is limited in its features, as it provides the basics not detailed insights about the performance. It is special with its no-fee subscription all the time, but also with its limited features. The other type which is the paid social media analytics tools is known for its subscription fees. Some of them offer a trial period to try the tool before subscribing but for a limited time. These tools provide more features than the free ones, also the tool has the opportunity to adjust its settings to match your preference. To choose the right tool you have to think about your business needs and budget, then make your choice.
Why to Use Social Media Analytics Tools?
The data that is provided by the analytics tools is very important for any business that wants to grow. The process of analyzing social media gives many insights into the performance, and the platforms themselves. This data should be used to track the performance and spot the gaps to fill it.
- Audience analyses
The social media tools analyze the audience that the business targets. And understand their needs and preferences. Which helps to create the right content for them to keep attracting them.
- Competitive analyses
The tools also monitor the competitors of the business and track their performance. This helps the business to have an advantage over them win the market competition, and get more audience.
- Strategy analyses
This includes analyzing the business online strategy and knowing how effective is it on the business. By measuring many aspects like the customer’s feedback and market position. It helps to know if the business is reaching its goals or not.
- Spotting crisis
Keeping an eye all the time on online performance eases the process of knowing the crisis and stopping it. As digital platforms are very fast and everything spreads over them, the brands have to set real-time alerts to keep tracking the brand name.
Conclusion
The social media Analytics Tools are very important for any business that wants to have a strong brand presence. The tools have a lot of useful features for any business, but the businesses have to set their goals and needs before choosing the right one. With all the options that are provided, these tools work to save a lot of time and effort for the business, providing accurate insights with no human errors. You have to start now to use the right tool for you, you can ask for a demo from AIM Technologies, and find all your needs in one tool.
FAQs
- How can social media analytics tools assist in improving business performance?
They provide specific insights and data about the business online current performance. That measures its success and helps in improving it by knowing the weaknesses in it.
- Why is it important for businesses to use social media analytics tools?
Because businesses need to track their performance and know how effective are their strategies. In addition to tracking their target audience opinions, and the competitor’s strategy.
- How do social media analytics tools differ in terms of features and data provided?
Each tool is distinguished by some features from the other tools. This is what builds the difference between the tools.
- What are the key features that most top social media analytics tools share?
They share the ability of real-time monitoring for the different social media platforms. And the time and effort saved by providing detailed information with no human errors.
