Online reputation monitoring tools are now essential for any business who have an online presence. These tools provide a lot of different features for your brand, to ease the managing of your online accounts. There are many ways to use them in different formats. To get the best results out of these tools you have to know more about how they work.
Key Features of the Tools
These tools include many adjustable features, but the core of it is tracking your online brand performance. The features change depending on the industry that the brand is in and the brand itself. Each brand has different needs and metrics that are handled in different ways than other brands.
- Performance tracker: It tracks your online brand activities on the online platforms, and gives detailed insights about it.
- Sentiment analysis: This analyzes the emotions behind the text and comments of your audience on your online platform.
- Customized dashboards: The ability to customize the different dashboards based on your needs and preferences.
- Automated reports: Extracting reports with all the needed data from your online platforms to track the performance.
- Real-time Alerts: provide alerts for specific predefined situations, to be aware when there is any crisis.
Types of the Online Reputation Monitoring Tools
In the market of online reputation monitoring tools, there are two types of them based on fees. There are free tools that provide some features but they are limited, and paid tools with more features.
Is a free tool that gives the brand the ability to monitor the online web with specific keywords or phrases, and send an email notification in specific situations.
It is a paid tool that provides unique adjustable features to brands for tracking and listening to their online social media conversations. With the ability to read the Arabic language content and comments, and analyze their sentiment.
The Future of Monitoring Tools
The monitoring tools are in permanent development all the time, because of the increase in demand for it. Artificial Intelligence also is connected with these tools, as it is the core of them. These technologies are developing every day to cope with the new generation, which means the development of tools.
Conclusion
The online reputation monitoring tools are the core of any brand that wants to control its online reputation. These tools contain an infinity of details that you have to know about what your brand needs. Manage your reputation and ask for a demo now from AIM Technologies and start your tracking.
FAQ
Why are online reputation monitoring tools essential for businesses?
These tools provide all the needs for any business that wants to control its online platforms, as there is a tracker for it.
How do the features of reputation monitoring tools vary by industry?
Each industry has different needs from online platforms and wants different results to reach their goals.
What benefits do the tools provide for business?
The tools offer many adjustable features that can be changed based on the business, to track their online reputation.
What are the differences between free and paid online reputation monitoring tools?
The paid tools provide more options that your business may need, that are not with the free ones.
How is artificial intelligence influencing the development of online reputation-monitoring tools?
The tools development is based on artificial intelligence, which means with any new development the tools are going to be smarter.
